Business Coach Branding Photos for Charlotte of The Mind Friend
Charlotte’s branding shoot at OurOwn Studio was a beautiful blend of clarity, warmth, and authenticity—just like her coaching brand, The Mind Friend. As a business coach working with emotionally intelligent entrepreneurs, Charlotte brings a grounded yet visionary energy to everything she does. Our goal for her business coach branding photos was to reflect that balance: professional, approachable, and deeply aligned.
We shot in a calm, light-filled space that matched her brand’s tone, focusing on visuals that would serve her across platforms—from her website to social media to client-facing materials. Charlotte’s work is all about helping founders and creatives build businesses rooted in identity, emotional capacity, and self-trust, so it was important that her photos felt intentional and real.
What stood out most during the shoot was Charlotte herself. I absolutely loved capturing her fun and down-to-earth personality. She’s the kind of person who brings ease into a room, and that energy translated beautifully on camera. From quiet moments of reflection to playful, candid shots, her presence made the shoot feel effortless.
Highlights from the shoot:
• Clean, editorial-style portraits with a personal touch
• Lifestyle shots that reflect her coaching style
• Brand-aligned visuals for digital and print use
• A gallery that feels both polished and personal
If you’re a coach or service-based entrepreneur in Cape Town looking to elevate your brand, business coach branding photos like these can help you show up with confidence and clarity. Charlotte’s shoot is a perfect example of how intentional imagery can support a growing business—and tell a story without saying a word.
Click here to book your own branding session.